Job title: Customer Data Platform Product Owner
Company: Texas Capital Bank
Job description: Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at .The Digital Engagement team is seeking a visionary leader with a passion for digital innovation and a track record of delivering impactful digital platform strategies. As the Customer Data Platform Product Owner, you will oversee the strategic integration of a new Customer Data Platform that is central to delivering engagements across our digital ecosystem of Email, Web, paid and social acquisition campaigns driving outreach and awareness for the overarching (B2B and B2C) brands, Consumer Banking (Bask Bank, Texas Capital Consumer Bank, Texas Capital Private Bank), Commercial, and Investment Banking.The ideal candidate will have deep experience in marketing technology, with a proven track record of successfully implementing and managing CDP solutions to enhance sales efforts in both B2B and B2C banking environments.Roles and ResponsibilitiesDigital ExecutionBecome the key point of contact with selected CDP partner, internal data and technology teams, and LOB leaders to prioritize delivery weighted against business value calculations.Collaborate with internal brand, digital, and marketing teams to educate partners on CDP utilization and align to a robust strategy for engagement platforms.Champion agile development methods and integration across multiple stakeholdersMeasurable resultsEstablish KPIs and business value metrics.Establish product roadmap that clearly articulates delivery timelinesProvide consultation to help analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.Deeper PersonalizationValidate affiliate and third-party vendor opportunities to create new go to market strategies and to reach new audiences.Understand data structures and how to attribute to the right audience for a more personalized experience.Articulate Audience creation through a CDP for first- and third-party data with lookalike audience activationOmnichannel EngagementSubject Matter Expert on developing rule engines delivering engagements across multiple digital channels and driving the maturity of engagement strategiesRemain up to date with the latest engagement trends to drive business to enhance overall effectiveness of sales, marketing, and customer service strategy.Understand customer behaviors and how interactions influence channel activation.QualificationsBachelor’s degree in Marketing, Business, Information Technology, or a related field; Master’s degree is a plus.8-12 years of progressive experience in marketing technology roles, with a strong focus on the banking or financial services industry.Proven experience in selecting, implementing, and managing MarTech solutions, such as marketing automation platforms and data analytics tools. Specific experience with Customer Data Platforms required.Strong understanding of B2B and B2C banking sales processes, customer journey mapping, and lead generation strategies.Proficiency in data analysis and the ability to translate data into actionable insights.Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.Agile Product Owner certification preferred.Exceptional communication, collaboration, and interpersonal skills.Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Visio).Leadership experience, including team management and mentorship.Familiarity with relevant regulations and compliance standards in the banking industry is a plus.The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.Texas Capital is an Equal Opportunity Employer.
Expected salary:
Location: USA
Job date: Wed, 23 Oct 2024 00:21:34 GMT
Comprehensive Guide to Jobs: Opportunities Near You and Remote Possibilities
Looking for jobs in Austin? Explore opportunities with Austin Job List. Whether you're searching for local positions or remote work, find job in Austin with ease.
Local Job Opportunities
- General Jobs Near Me
- Explore job listings for various roles in your area with “jobs near me.” Whether you’re looking for immediate employment or planning ahead, there’s a wide array of opportunities.
- Jobs Hiring Near Me
- If you’re seeking employers actively hiring, “jobs hiring near me” will help you find businesses in need of staff right away.
- Industry-Specific Local Jobs
- Healthcare: Look for “NHS jobs” for opportunities in the National Health Service, or “CNA jobs near me” for certified nursing assistant positions.
- Retail: Consider “jobs at Walmart,” “Target jobs,” “Asda jobs,” “Aldi jobs,” and “Boots jobs” for various retail positions.
- Food Service: Positions at “McDonald’s jobs,” “Starbucks jobs,” “KFC jobs,” and “Barnes and Noble jobs.”
- Tech and Office: Look for “jobs at Google,” “jobs at Microsoft,” and “Amazon jobs.”
Work from Home and Remote Jobs
- Remote Jobs
- If you prefer working from home, search for “remote jobs” or “work from home jobs.” This includes opportunities like “remote data entry jobs,” “virtual assistant jobs,” and “online teaching jobs.”
- Amazon Work from Home
- Amazon offers various remote positions. Look for “Amazon work from home jobs” or “Amazon remote jobs.”
High Demand and Specialty Jobs
- Jobs in High Demand
- For immediate employment needs, consider “jobs hiring immediately near me” or “jobs hiring now.”
- Specialty and High-Paying Jobs
- Government and Civil Service: Look for “civil service jobs” and “federal government jobs.”
- Tech and Security: Opportunities in “cyber security jobs” and “computer science jobs.”
- Healthcare and Medical: Positions like “medical assistant jobs” and “public health jobs.”
- Creative and Freelance: Explore “graphic design jobs” and “freelance jobs.”
Jobs for Specific Needs and Demographics
- Jobs for Teens and Students
- Search for “jobs for 14-year-olds,” “jobs for 16-year-olds,” and “jobs for college students” for age-appropriate opportunities.
- Jobs for Specific Locations
- Look for roles in specific areas like “jobs in Chicago,” “jobs in Las Vegas,” “jobs in Houston, Texas,” and more to find regional opportunities.
Exploring Unique Job Types
- Online and Part-Time Jobs
- Find flexible work options with “online jobs,” “part-time jobs near me,” and “online part-time jobs.”
- Special Interest Jobs
- Seasonal and Temporary: “Summer jobs” and “seasonal jobs.”
- Travel and Adventure: “Cruise ship jobs” and “flight attendant jobs.”
- Creative Fields: “Voice over jobs” and “YouTube jobs.”
